Wednesday, 12 August 2015

Dirty Toilet Survey

SCA survey reveals dirty toilets top list of restaurant disappointments for Brits

Clean restaurant toilets are more important to Brits than having good customer service, nice food presentation and even the company to share the experience with, reveals a new survey carried out by leading hygiene experts, SCA.

The survey, which asked over 500 restaurant guests about their dining habits and preferences, found that nearly a third of respondents have been disappointed by the levels of cleanliness they have experienced in a restaurant toilet area.Dirty toilets were found to have a negative impact on a guest’s overall perception of a restaurant. But that’s not all. Bad toilet hygiene can actually be bad for business.
The survey identified customer word of mouth as having potentially severe consequences for restaurant owners with below par facilities. Nearly three-quarters of those surveyed said they have advised someone not to eat at a restaurant, with 46 per cent claiming that experiencing an unhygienic toilet would be a good reason to recommend against visiting an establishment.
Women are more concerned by questionable hygiene standards than men, with over half (54 per cent) of female respondents saying unsanitary toilets would be reason enough to tell their friends and family to avoid dining at a particular restaurant.
The survey also found that more than half of respondents have shared pictures of their restaurant experiences on social media, with seven per cent admitting to snapping a picture of the toilet facilities on their smartphones.
As a global hygiene company, SCA conducted this survey to understand the exact scale of the hygiene challenge for restaurant-owners and the results were clear. Given the lasting impressions they can have on a diner’s experience, restaurants need to make sure that their toilet areas are kept clean and hygienic in order to keep customers returning and avoid negative word of mouth or online comments.” Says Ben Heppenstall, Communications Manager at SCA.
Other interesting statistics from the SCA survey:
  • Missing toilet paper ranks as one of the key annoyances during a restaurant visit
  • 40 per cent of those surveyed said that a nice fragrance in the bathroom adds to the dining experience
  • 6 out of 10 respondents consider quality paper towels to be a basic detail in a restaurant bathroom
  • 63 per cent of respondents listed being attentive as their most appreciated trait in waiting staff
  • Snapping a picture of a meal is the most common reason to reach for the smartphone during a restaurant trip, followed by capturing partners and friends. Unsurprisingly, over a third of those surveyed have taken a selfie in a restaurant

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